You will not win on budget. On precision — you will.
SEO and LLM visibility for B2B, SaaS and tech.
US, EU, Canada and Australia.
You will always have less money and less time than the leader in your niche. So we don’t spread the budget thin across everything at once. WEDGE answers one question: where to put it so it moves something far bigger than itself.
86% of our clients recommend us on
In agency work, engagements are measured in months. Ours are measured in years.
4 years
median length of a client engagement
9.1
average NPS
3
clients who left and came back
20
people on the team; we have never had an office
Let’s talk about where you can win.
Our framework
WEDGE is a wedge
A narrow point where limited force splits something much larger. That is your situation exactly: you have less to spend than the leader in your niche, so precision is the only thing left to win on.
W
Where
Where you can win
The competence map: industries, services, solutions, technologies, languages. You score sellability and margin; we score market growth.
E
Evaluate
Whether you can get in
The second screen: competition in search and in LLMs, real traffic, and whether the direction is reachable with the site you have now. The output is a queue, not one item.
D
Decode
Who signs the contract
We research the people who decide. What we learn goes straight into the content briefs: they are written for a specific person, not for an algorithm.
G
Guide
Guide them to a decision
Content across every stage: Awareness → Consideration → Decision. A B2B buyer reads around 13 pieces before deciding.
E
Expand
Widen the coverage
Links, third-party mentions, topical authority. Then the intersections: not “fintech” and not “Node.js”, but fintech on Node.js.
Step E — Evaluate
Attractive is not the same as reachable
A direction can top the map on profit and still be out of reach with the site you have today. That is why the second screen produces a queue rather than a single answer.
From a real 3D visualisation project: in 2020 property developers had the highest profit potential and the lowest reachability. In April 2024, once the site had weight, the direction opened up.
An unreachable direction means “not yet”, not “never”. We walk away from a client when the whole map is closed, not one branch of it.
Who scores what
We do not audit your engineering, and we do not pretend we can
Working out how strong you really are in fintech means reading the code and running a proper technical audit. A marketing agency will not be let in there, and that is fine.
So you score expertise, sellability and margin. We don’t argue with those numbers.
You bring
Where your expertise is strong. Which clients you have already had. What the company earns on a project like that. What sells easily and what does not.
We bring
Market movement. Who already owns the results page. How much real traffic sits there. Whether you can get in with the site you have now.
Your read on yourself × our data on the market. Each side brings what it actually knows.
Case studies
We won on direction, not on volume
Every figure comes from Ahrefs, covering the period from the start to the end of the work. You can check them yourself.
Case study: EPAM Anywhere Business — copy (EN)
Дивитися кейс →Case study: EPAM Anywhere Talent — copy (EN)
Дивитися кейс →Services
Four things we do well
We don’t take everything that comes. We work where the framework showed a direction genuinely worth going into.
Content marketing
Strategy, keyword research, content plans across the whole funnel, briefs written for the people who actually decide, editing and optimisation. We can work with products that have no demand yet — where the demand still has to be created.
Result: content that answers the buyer’s real questions, and a site that holds a visible place in its niche.
SEO
Technical groundwork, site structure, semantics, on-page and landing optimisation. Everything needed so the content you paid for actually gets found.
Result: the site grows steadily in search, and that traffic turns into enquiries.
Link building
White-hat only. We mix the predictable methods you can commit to with the ones a competitor will struggle to copy. Every pound spent on links appears on its own line in the report.
Result: a stronger domain and rankings that hold.
LLM visibility (GEO / AEO)
Presence in ChatGPT, Perplexity and Google AI Overviews. We track mentions of you and your competitors, and work on citations and the sources the models lean on.
Result: when a buyer asks a model who to go with, you are in the answer.
The proposal
No template proposals
Every proposal is built on an analysis of your niche, your openings and your constraints. Here is what you get before you sign anything.
A filled-in competence map
A ranked list of your directions. Free — a few hours of your team’s time. It stays with you whether or not we work together.
The potential × reachability matrix
Your directions plotted on two axes, and a conclusion in three lines: take now / opens in six months / leave alone.
Market analysis
$30–40 per market, depending on how many. Open sources only. That is the entire up-front cost of finding out whether this is worth doing.
Money
You always know where the budget goes
- Time & Materials. You pay for hours actually spent. A task we did not start is not on the invoice.
- You approve the monthly plan. Or you delegate it and we hold to the schedule.
- External costs on a separate line. Links and placements never blend into team hours.
- The scope flexes. Up or down, from one specialist to a full team.
- Small budgets work too. That is rather the point of having a framework at all.
There is a worn-out phrase, “transparent reporting”. We don’t like phrases like that, so here it is concretely: you see every task, every hour spent and every external payment on its own line.
How we work
Four steps to a start
01
A conversation
We get to know the product and the tasks, and work out what stage the project is at. If we can see there will be no result, we say so on the spot.
02
The competence map
You fill it in yourselves — a few hours of your team’s time. We add the market data. The rows get ranked, and where to go first becomes visible.
03
A proposal for your niche
The reachability matrix, the queue of directions, a plan for the first period. Nothing templated: all of it follows from what the map showed.
04
The work, and monthly reporting
You get a dedicated project manager. Every work plan is an annex to the contract. Reporting and payment follow what was actually delivered.
Questions
The short version
What is WEDGE and what is it for?
It is our five-step framework, and it answers one question: where to put a limited budget to get the most out of it. W — where you can win. E — whether you can get in. D — who signs the contract. G — content across every stage of the decision. E — widening the coverage. The name is literal: a wedge is a narrow point where limited force splits something much larger.
What does it cost to start?
The competence map is free; you fill it in yourselves in a few hours. Market analysis runs $30–40 per market, depending on how many. That is the entire up-front cost of finding out whether this is worth doing. The filled-in map stays with you either way.
Do you do LLM visibility or Google?
Both at once. Content that answers a real question at a specific stage of the decision works in classic search and in model answers alike. We measure LLM traffic separately and report it on its own line every month.
What if a direction does not work out?
We take the next one in the queue — that is what the queue at step Evaluate is for. We walk away from a client when the whole map is closed, not one branch of it.
We have no marketer in-house. Is that a problem?
No. Our process assumes there is no marketer on the client side. For complex technical products that is the rule rather than the exception: a marketer like that is hard to find and expensive to keep.
Do you audit our engineering?
No, and we do not pretend we can. How strong you are in your own stack is something you know. We bring what you do not: market movement, who already owns the results page, how much real traffic is there, and whether you can get in with your current site.
Can your case studies be checked?
Yes. Every figure comes from Ahrefs, covering the period from the start to the end of the work; anyone with access will see the same curve. Ahrefs estimates traffic from its own index, so traffic figures are estimates, while positions are measured directly — and positions are what our headlines use.
How do you count results?
In enquiries. Rankings are an intermediate metric, and no client pays for those. On projects where we have access to the data, we tie analytics to the sales system and look at which pages bring enquiries and what stage of the funnel the person was at.