IT-аутсорсинг · розробка на замовлення
Industry
IT: our strongest ground
Outsourcing, staff augmentation, product companies, education platforms. Most of our case studies come from here, and WEDGE itself was built on IT companies.
What makes promoting an IT company hard
You can do everything — and that is the problem. Ten technologies, eight industries, five service lines. Promoting all of it at once means promoting none of it.
A niche where every site is identical. “A reliable development partner, individual approach, experienced team.” And the same at a hundred competitors.
What sells easiest pays least. The direction a company names first is often the one with the thinnest margin and the most competitors.
The client is in the US, the team is in Ukraine. You have to speak the language of the market you sell to, not the one the team thinks in.
The most common finding in an IT company’s competence map: the direction they treat as their face sits somewhere in the twenties. Low margin, flat market.
Our experience
Most of our case studies come from here
Outsourcing and staff augmentation, mobile development, legacy modernisation, enterprise platforms, edtech. We work into the US, EU, Canada and Australia.
0 → 2,217
Top 10 keywords in 41 months — ProCoders
13 → 3,131
Top 10 keywords — TopFlightApps
14×
traffic in 4.5 years — Aimprosoft
6 years
our longest unbroken engagement
What we do
Three axes — and the crossings between them
The structure of an IT company’s site is not built from a list of services but from three axes: services × industries × technologies. What is most valuable comes after: where they cross.
The competence map — five tabs: solutions, verticals, languages and frameworks, technologies, services
Ranking instead of “promote everything” — where to go first and what stays in the queue
Intersections. Not “fintech” and not “Node.js”, but fintech on Node.js: fewest competitors, warmest traffic
Pages written for a persona. A CTO, a VP of Engineering and a startup founder read different things and fear different things
Content across every stage. From “should we outsource development at all” to “why you”
Visibility in models. When someone asks who to go to for Node.js development, you should be in the answer
Case studies
IT case studies
Every figure comes from Ahrefs, covering the period from the start to the end of the work. You can check them yourself.
IT-аутсорсинг · Java, SAP Hybris, Liferay · США
Aimprosoft: ×14 трафіку за 4,5 роки — і два розвороти стратегії всередині
Дивитися кейс →Розробка ПЗ на замовлення · Legacy-модернізація · США
CHI Software: 144 → 261 ключ у Top-3 за шість місяців
Дивитися кейс →Questions
What we get asked most
Do you work with our competitors?
We do not take on companies competing directly for the same directions and markets. Selective intake is why we have no conveyor belt: the median engagement runs four years, and a conflict of interest is untenable in that model.
We do staff augmentation, not outsourcing. Does that change things?
It does, substantially: different queries, different personas, a different decision cycle. On one project the competence map showed that staff augmentation was where to invest, although the company had started elsewhere — and it proved right.
We are a product company, not a services one. Does this fit?
Yes. The set of tabs in the map is different for a product — industries, solutions inside the product, technologies — but the logic is the same. Our clients include a B2B eCommerce platform and an education platform.
Do we need English-language content?
If you sell into the US or the EU, yes — and it should be written in English from the start rather than translated. Our IT case studies are mostly English-language sites aimed at English-speaking markets.
Let us look at your competence map
A few hours of your team’s time and you will see a ranked list of your own directions. The first row will very probably surprise you.