B2B eCommerce platform · US, UK, Germany, France
OroCommerce: 2.5 times more search traffic in four years
2,720 → 6,946
search visits a month
4 years
Read the case →
Industry
Complex products and long deals in B2B
Industrial equipment, enterprise platforms and narrow niches you have to understand first. Niches like these give us our most interesting results.
Why standard promotion fails in B2B
The tools don’t see the demand. In a narrow niche search volumes are low, and the tools show zero. The buyers are there, there are just few of them and each one is valuable.
The person searching isn’t the one deciding. An engineer googles, a procurement director signs and the finance director approves the budget. Each has their own criteria.
The deal cycle takes months. Between the first visit and the contract a buyer reads a lot (industry estimates say around thirteen pieces), so a single service page won’t carry it.
Someone has to understand the product. A copywriter who writes “innovative solutions for your business” sells nothing in B2B. It takes getting into the subject.
The most useful skill in B2B is telling “there is no demand” apart from “the tools can’t see the demand”. They are different statements, and confusing them costs a lot.
Our experience
Niches we had to get into
Modernising metallurgical plants, an open-source B2B e-commerce platform, software for FMCG manufacturers, 3D visualisation for property developers. What they have in common is that none of them can be grasped at a glance.
×2.5
OroCommerce traffic over four years (Ahrefs estimate), even though fewer queries ranked
×6.7
Sigma Software University search traffic over three and a half years (Ahrefs estimate)
276
Google clicks in 28 days at M HEAVY TECHNOLOGY, from almost zero at the start
What we do
We understand first, then we write
Interviews with your experts. Without them a text about industrial equipment turns into filler, and the buyer will notice within a paragraph
We count by Search Console. In narrow niches outside tools miss in both directions, and at M HEAVY TECHNOLOGY Ahrefs put the traffic about ten times too low
Profiles of everyone who shapes the decision. The engineer, procurement and management need different pages and different arguments
Content for every stage of a long cycle. From “is this even about me?” to “why you, and why now”
A presence in third-party reviews. In B2B the buyer looks for comparisons, and they should exist beyond your own site
Conversions as the main metric. Demo requests, RFP template downloads, the ROI calculator. At OroCommerce we picked the pages to rework by exactly these
At M HEAVY TECHNOLOGY, where SEO tools barely see any demand, Google clicks grew from almost zero to 276 a month in nine months.
Let’s talk about where you can win
Services
What you can take separately
Search and LLM visibility, once the direction is chosen
Marketing on WEDGE, when you first need to decide what to promote
Competitor analysis, to see what keeps them at the top
Marketing audit, to understand what works and what to change first
Link building, when links are exactly what you need
Why us
Why clients stay with us
17 months
median engagement across 42 clients since 2018
62%
of clients have worked with us for a year or longer
20+
companies have filled in our competence map since 2020
17
case studies with figures for the whole period we worked
No up-front fee, as the market analysis happens as part of the work
A project manager from day one
Every task, hour and external payment on its own line in the report
A triple check on every text (SEO, marketing and implementation)
If there won’t be a result, we will tell you before you spend the budget
Case studies
B2B case studies
Traffic figures in our case studies are Ahrefs estimates for the period we worked. For M HEAVY TECHNOLOGY we show Search Console data, since Ahrefs barely sees that niche. We don’t publish screenshots of clients’ analytics.
B2B eCommerce platform · US, UK, Germany, France
OroCommerce: 2.5 times more search traffic in four years
2,720 → 6,946
search visits a month
4 years
Read the case →
Engineering for metallurgy and energy · US and English-speaking markets
M HEAVY TECHNOLOGY: website enquiries in heavy metallurgy within 5 months of the new site’s launch
~0 → 397
Google clicks in 28 days
11 months
Read the case →
B2B software for FMCG manufacturers · Europe and global markets
A B2B software developer for FMCG: 20x search traffic in a narrow niche
20x
search traffic, from a few dozen to about 1,000 visits a month
2 years 3 months
Read the case →
Questions
Frequently asked
Our niche has only a few hundred buyers worldwide. Does this work?
Yes, but you have to measure it by conversions and enquiries. A few dozen visits a month in a niche like that can be worth more than ten thousand in a mass market.
The tools show zero demand for our topic. What does that mean?
Demand can be low and therefore hidden. We check it in Search Console and by indirect signs: what your existing clients search for, what questions reach sales and how competitors phrase things.
How long does it take you to understand the product?
A few interviews with your experts at the start and access to existing materials. After that the personas go into the project’s GPT agent, which the briefs pass through, so the depth isn’t lost when authors change.
We have no marketer in-house. Can you handle it?
Yes. With some clients we work directly with the head of the company. They set the priorities, and we run the rest. More on the page for CEOs.
Let’s get into your niche
Even if it looks too narrow for promotion. If there won’t be a result, we will say so honestly.