UA

Service

What your competitors do, and where they leave gaps

We work out where competitors get their traffic, what keeps their inbound going and which of it you can repeat on your budget. We also show the topics they leave uncovered.

Clients

Companies we have worked with

  • ProCoders
  • SoftServe
  • Omega Render
  • OroCommerce
  • EPAM Anywhere
  • Aimprosoft
  • CodeTiburon
  • Stormotion
  • Topflight

This service is for you if

A competitor is ahead and you can’t see why. You can tell they rank higher, but it isn’t clear yet what exactly gets them there.

You are planning to enter a new niche. You need to know who is already there and whether you can realistically get in with what you have.

You need arguments for a decision, or to clear up doubts. The board asks why you think you can pull it off. Or the decision is yours, and you lack the data to base it on.

You want to know what not to copy. Some of what competitors do works because of their scale, or is done without a clear goal. For you it could cost a lot and bring nothing.

What’s included

We break down what keeps them at the top

Where the traffic comes from

Which pages and clusters bring most of the traffic and how much of it is branded. We also check whether LLMs mention your competitors, and how.

How they do it

Content (volume, funnel stages, who it is written for), links (source types, pace, what can be reproduced) and technical groundwork.

Where the gaps are

We compare them with you on every axis and list what competitors do that you don’t.

How we work

The order of work

01

Confirm who the competitor is

We check the competitors you name. Sometimes they barely bring in clients through inbound channels, while other companies sit next to you in the results, so we look for the ones you really compete with.

02

Collect the data

Visibility, clusters, pages, link profile and mentions. The data comes from open sources, so you can check each figure yourself.

03

Take the mechanics apart

Bare figures, or figures that don’t fit the situation, explain nothing by themselves. We look at what exactly brings them results and what exactly you can take for your site on your budget.

04

Compare with you

We compare them with you on the metrics that actually matter in the situation. No meaningless numbers that leave you asking “so what?”

05

Draw conclusions

What you can take and reproduce now, what needs time or serious resources, and what is best left alone.

Let’s talk about where you can win

What you get

A document you can act on

A breakdown of each competitor, with where their traffic comes from and what drives it

A “them / you” comparison of content, links and technical groundwork

A reachability estimate, meaning what you can realistically take with your current site

Priorities for the first three months

Why us

Why clients stay with us

Cost-effective

We put effort exactly where it’s needed. No busywork. We keep correcting course to reach the result the fastest way we can.

Ongoing R&D

To be more useful, we keep researching, experimenting and rolling out new approaches or improving the ones we have. The well-known motto “Never Stop Exploring” fits us too.

Help with everything

We’re on the client’s side, every time. We help wherever we can, from finding people and introducing you to potential customers to setting up tools and sharing fresh insights from your industry and from marketing in general.

10 years in business

Dozens of projects and clients, challenges and difficulties, wins and sleepless nights. We’ve been through it all and come out battle-hardened from the fight for markets and top rankings. All the expertise, experience and connections we’ve built up will work for you.

Questions

Frequently asked

How many competitors do you analyse?

The ones you really compete with. We will discuss the number with you, since in a large sample you will find someone doing anything at all, and then it stops being an argument.

Do you use paid tools?

Yes. We use tools that have long been firmly established as industry standards, and we have our own as well.

Can we order just the analysis, without the promotion?

Yes, it is a separate service. The document stays with you, and it doesn’t commit you to any further work.

How is this different from the Evaluate step in WEDGE?

Evaluate answers whether we can get into a direction and looks across the whole map of directions. Competitor analysis goes deeper but narrower, because it takes apart how specific companies are built. They can be ordered together, but they are different jobs.

Let’s take your competitors apart

We will tell you what keeps them ahead and which of it you can realistically repeat on your budget.

Send a request

Prefer to talk right away? Book a call

Or write directly to ceo@win-win.marketing