Custom app development, healthcare focus · US and English-speaking markets
Topflight Apps: from 80 to 18,056 monthly search visits in 65 months
80 → 18,056
search visits a month
5 years 5 months
Read the case →
Service
What actually works in your marketing
We look at search, content and external mentions and tell you what holds results back, what is worth improving and what to stop spending on. Recommendations come as a priority queue.
Clients
Companies that trust us
This service is for you if
The spending is there, the understanding isn’t. Money goes out every month and reports come in, but there is no answer to “which parts of this work?”
The contractor or the marketer has changed. You need to know what you inherited: what was done well, what is broken and what was left unfinished.
Growth has stalled. It used to grow and now it doesn’t, and it is unclear whether that is the ceiling of the niche, a technical error or some other challenge.
You plan to scale. Before putting in more, it makes sense to check that you won’t multiply the mistakes you have now.
What’s included
We look at the areas we know well
The audit covers demand, search, content and external mentions.
The site’s technical groundwork
Indexing, duplicates, redirects, 404 errors, canonical tags, structured data, speed. Errors like these quietly eat into the results of all the other work.
Content and keywords
Whether the funnel stages are covered, who the texts are written for, where two pages compete for one query (so-called “cannibalisation”) and which pages stand no chance or need reworking.
Links and mentions
The link profile, link velocity, source quality and risks. We also check whether models mention you and which sources they rely on in your field.
How we work
From data to priorities
01
Get access
Search Console, analytics, GTM. If that isn’t possible, we work from open sources and tell you straight away what we won’t be able to see as a result.
02
Take stock
Technical groundwork, content, directions, personas, links and visibility. At the same time we compare you with competitors to see what is normal for your niche.
03
Find the causes
We group errors by cause. We go through each of the pillars your inbound stands on.
04
Set priorities
Recommendations are queued by priority, so you can see where to start, and we check each one as it is implemented.
05
Talk it through, if needed
If you want or need to go over what we have written, no problem. We meet with your team, walk through the findings and conclusions, and answer your questions.
Let’s talk about where you can win
What you get
Recommendations you can act on
The state of the technical groundwork, content, links and visibility in search and in models
The causes behind the symptoms
A queue of work by priority
What your own team can do, and what needs a contractor
What to stop doing, and how much budget that frees up
An honest answer if the problem is outside our expertise
You can order the audit on its own. We hand over the recommendations with a priority queue, and a few months later we can come back to review the situation and give the next set of recommendations.
Industries
Niches whose specifics we know
B2B
Complex products and long deals, where several people make the decision and the tools miss part of the demand. How we work with B2B →
IT
Outsourcing, staff augmentation, SaaS and product companies. Most of our case studies come from here. How we work with IT →
Why us
Why clients stay with us
Cost-effective
We put effort exactly where it’s needed. No busywork. We keep correcting course to reach the result the fastest way we can.
Ongoing R&D
To be more useful, we keep researching, experimenting and rolling out new approaches or improving the ones we have. The well-known motto “Never Stop Exploring” fits us too.
Help with everything
We’re on the client’s side, every time. We help wherever we can, from finding people and introducing you to potential customers to setting up tools and sharing fresh insights from your industry and from marketing in general.
10 years in business
Dozens of projects and clients, challenges and difficulties, wins and sleepless nights. We’ve been through it all and come out battle-hardened from the fight for markets and top rankings. All the expertise, experience and connections we’ve built up will work for you.
Case studies
Read our case studies
When we work in sync with you, as one team, everything works out. That’s what win-win means.
Custom app development, healthcare focus · US and English-speaking markets
Topflight Apps: from 80 to 18,056 monthly search visits in 65 months
80 → 18,056
search visits a month
5 years 5 months
Read the case →
Engineering for metallurgy and energy · US and English-speaking markets
M HEAVY TECHNOLOGY: website enquiries in heavy metallurgy within 5 months of the new site’s launch
~0 → 397
Google clicks in 28 days
11 months
Read the case →
IT outsourcing and dedicated teams · US and English-speaking markets
A global IT services company: from zero to about 10,000 search visits a month
0 → ~10,000
search visits a month
2021–2023, 20 months
Read the case →
Questions
Frequently asked
Does every project start with an audit?
No. We try to use the client’s resources as efficiently as we can, so we suggest a full technical audit only when a quick crawl and Search Console show it is needed. At OroCommerce it was, since about one and a half thousand URLs went through redirects, some of them with errors.
How long does it take?
It depends on the size of the site and on access, since a fifty-page site and a ten-thousand-page portal need different amounts of time. We give the timeline in the proposal.
Will you criticise our previous contractor?
We describe the state of things as it is, without making it personal. Our job is to help you understand the situation. If the work was done well, we will say so.
Do we have to keep working with you afterwards?
No. The audit is a finished service with its own result. Your team can carry out part of the recommendations itself, and that is a perfectly normal ending.
What if our traffic has dropped and it’s urgent?
Then it is a narrower job, a traffic-drop analysis, and it goes faster. Tell us straight away and we will reorder the work.
Let’s see what’s going on
An audit shows where the money goes and what to change first. Even if you carry on without us.