Staff augmentation and custom development · US and English-speaking markets
ProCoders: from zero to 6,961 search visits a month (Ahrefs estimate)
0 → 6,961
search visits a month
3 years 5 months
Read the case →
Service
B2B marketing built on our own WEDGE framework
Plenty of directions, and you just need leads? You’re in the right place.
This is our core service, built for companies that aren’t sure which service or product to promote. Or which industry will be the first to jump at your offer. We research the markets, choose the directions with you, describe the buyers and draw up a plan, and then we carry it out alongside you.
Clients
Companies that trust us
This service is for you if
Many directions, one budget. Your company or product can do ten things, and it is unclear which one should get the marketing money first.
There is no CMO, or the CMO is overloaded. There is neither the capacity nor the resources to research which direction deserves the effort and how to approach potential leads.
You promoted, just in the wrong place. Traffic grew and enquiries didn’t. Sometimes the reason is that the direction you built up has no clients right now. Or it isn’t you they need. Or you were talking to them the wrong way.
You need arguments for the board. The decision will have to be defended with numbers in front of people who don’t work in marketing.
How it works
We find where your project stands today and build the shortest path to success. Flexible and transparent.
01
The competence map
We ask you to fill in a document we designed for this, the competence map. It lists all of the company’s competences from different angles, such as services, industries and solutions. Together with you, we give each competence several scores against different criteria, each of them important and none decisive on its own. That lets us rank every direction you could put effort into. After that, we filter them by how realistic a result is.
That’s our strategy in a nutshell. We find the clients who fit your company best, in markets that are growing.
02
Both “where” and “for whom”
Writing the same thing for different audiences is clearly not the best tactic. And we don’t just mean technically different briefs for different pages; each industry and role has its own problems and challenges. When content speaks to those problems and challenges for each audience, it creates an extra chance to convert. Content built this way is also worth more to search engines and AI assistants, because it covers more of your prospects’ real problems. That’s why we create large, detailed audience profiles for the chosen markets, and each content brief is tailored to them.
03
SEO and AEO built on what we’ve learned
We remove technical obstacles. Anything to do with indexing, duplicates and the like. We build content plans for topic clusters along your prospect’s path, from first recognising the problem to the decision stage. We write the briefs.
Every text published on your site goes through a triple check, before and after it goes live.
04
External links and mentions as one communication space
To rank in search, you need links that build the authority of a specific page and of the site as a whole. For AI, though, links and listicles alone aren’t enough. You need one communication space on and off the site that highlights and deepens your company’s value for your specific audience.
That’s what we do.
05
Monthly report
Once a month, a report on the work actually done, task by task with the time spent, plus the plan for the next month. And of course traffic, landing pages and what converted, with the trend over time.
If we planned to check implementation and your developer went on holiday, nothing was implemented and nothing was checked, so you don’t pay for that check.
Let’s talk about where you can win
What you get
Strategy and execution
The routes we choose are backed by market figures and logic. Keyword search volumes are only part of it, since that data can be misleading
The profiles we create and the directions we choose work for your company every day. They don’t sit as forgotten, unused files somewhere in corporate folders
The strategy is carried out step by step, carefully and diligently
When the market changes, the strategy and its execution change with it
A unique approach that nobody else uses
You don’t have to chase us or send reminders
Industries
All our processes are built for complex industries, services and solutions
B2B
Complex products and long deals, where several people make the decision and the tools miss part of the demand. How we work with B2B →
IT
Outsourcing, staff augmentation, SaaS and product companies. Most of our case studies come from here. How we work with IT →
Why us
Why clients stay with us
Cost-effective
We put effort exactly where it’s needed. No busywork. We keep correcting course to reach the result the fastest way we can.
Ongoing R&D
To be more useful, we keep researching, experimenting and rolling out new approaches or improving the ones we have. The well-known motto “Never Stop Exploring” fits us too.
Help with everything
We’re on the client’s side, every time. We help wherever we can, from finding people and introducing you to potential customers to setting up tools and sharing fresh insights from your industry and from marketing in general.
10 years in business
Dozens of projects and clients, challenges and difficulties, wins and sleepless nights. We’ve been through it all and come out battle-hardened from the fight for markets and top rankings. All the expertise, experience and connections we’ve built up will work for you.
Case studies
Read our case studies
When we work in sync with you, as one team, everything works out. That’s what win-win means.
Staff augmentation and custom development · US and English-speaking markets
ProCoders: from zero to 6,961 search visits a month (Ahrefs estimate)
0 → 6,961
search visits a month
3 years 5 months
Read the case →
3D visualisation for architecture and real estate · US and English-speaking markets
Omegarender: from 413 to 6,478 monthly search visits
413 → 6,478
search visits a month
6 years 2 months, ongoing
Read the case →
IT outsourcing and outstaffing · Java, SAP Hybris, Liferay · US and English-speaking markets
Aimprosoft: enquiries from Fortune 500 companies, banks and government organisations
~150 → ~1,400
search visits a month
4 years 7 months
Read the case →
Questions
Frequently asked
What if the map points to a direction we don’t want to take?
Then we don’t take it. The map is a tool for a conversation. Still, the fact that the direction came out on top is worth discussing, since resistance can come from an attempt that failed under different conditions.
What if we can’t break into a direction?
We push through. Or we take the next one in the queue, which is what the Evaluate step builds it for.
Does this work outside IT?
Yes. The framework is built for any B2B company and is, in effect, marketing logic carried over to AEO and SEO. You can also apply it to other traffic channels if you want to.
Let’s start with the competence map
About twenty hours of our teams’ time (sometimes ten or fewer), and you will see a ranked list of your own directions.