Custom app development, healthcare focus · US and English-speaking markets
Topflight Apps: from 80 to 18,056 monthly search visits in 65 months
80 → 18,056
search visits a month
5 years 5 months
Read the case →
For heads of sales
A warm lead doesn’t need the basics explained
Your reps spend the start of every call on what a page could have done. We make sure that before the call the person already knows who you are and why you.
Clients
Companies we have worked with
Where the time goes
The lead arrives cold. They haven’t heard of the company, don’t understand the product and compare you with three others on price. The deal cycle drags on.
Reps explain the same thing over and over. The same objections, the same questions, out loud every time. There is nothing to send in their place.
Nothing to send after the call. There is a deck and a home page. There is no page that answers this particular objection from this particular person.
Nobody knows where the good leads come from. Enquiries come in, but which pages bring the ones that turn into deals is unknown.
Industry estimates say a B2B buyer reads around thirteen pieces before making a decision. The only question is whose pieces they will be.
What changes
Content as part of the sales funnel
We build materials for every stage of the decision (Awareness → Consideration → Decision) and link them so they move the buyer on to the next stage. Every piece can be sent as a link.
Awareness
The person doesn’t yet know their problem gets solved this way and wonders whether this is about them at all. They arrive from search and from LLM answers.
Consideration
They know the approach and are choosing between options, so they ask why this way. Comparisons, breakdowns and “alternatives” and “vs” pages with numbers work here.
Decision
They are choosing a contractor and ask why you, and why now. Case studies, methodology and specific terms of work do the job here.
For the sales team
A library your reps can send from
After the call, your rep has something to send. It is a page on one specific objection that takes a few minutes to read.
A page for every typical objection you hear each week
Materials for a specific persona, since a founder, a CTO and a PM look for different things
Breakdowns and comparisons to send in place of an hour of explaining
Case studies with figures the prospect can check for themselves
Pages language models rely on when a buyer asks who to choose
Our buyer profiles don’t sit in a document. For complex products we build a separate GPT agent with the project’s personas, and the briefs and text checks go through it.
Let’s talk about where you can win
What we measure
Rankings are an intermediate metric. We count enquiries
Where we have access to the data, we tie analytics to your sales pipeline and see which pages bring enquiries and which page the path to an enquiry started on.
Which pages bring enquiries, and which bring only traffic
The pages where the path to an enquiry begins
The funnel stages your content doesn’t cover yet
Enquiry trends from search and from LLMs on separate lines of the report
At Topflight Apps, the 14 pages that brought the most enquiries were the home page and 13 articles like “how much does app development cost”. Not one service page.
Industries
Niches whose specifics we know
B2B
Complex products and long deals, where several people make the decision and the tools miss part of the demand. How we work with B2B →
IT
Outsourcing, staff augmentation, SaaS and product companies. Most of our case studies come from here. How we work with IT →
Why us
Why clients stay with us
17 months
median engagement across 42 clients since 2018
62%
of clients have worked with us for a year or longer
20+
companies have filled in our competence map since 2020
17
case studies with figures for the whole period we worked
No up-front fee, as the market analysis happens as part of the work
A project manager from day one
Every task, hour and external payment on its own line in the report
A triple check on every text (SEO, marketing and implementation)
If there won’t be a result, we will tell you before you spend the budget
Case studies
Projects where we counted enquiries
Traffic figures in our case studies are Ahrefs estimates for the period we worked, and enquiry figures come from clients as shares only. We don’t publish screenshots of clients’ analytics.
Custom app development, healthcare focus · US and English-speaking markets
Topflight Apps: from 80 to 18,056 monthly search visits in 65 months
80 → 18,056
search visits a month
5 years 5 months
Read the case →
Staff augmentation and custom development · US and English-speaking markets
ProCoders: from zero to 6,961 search visits a month (Ahrefs estimate)
0 → 6,961
search visits a month
3 years 5 months
Read the case →
B2B eCommerce platform · US, UK, Germany, France
OroCommerce: 2.5 times more search traffic in four years
2,720 → 6,946
search visits a month
4 years
Read the case →
Questions
Frequently asked
Do you supply leads?
No, we don’t sell contacts. We make sure the people who need you find you themselves in search and in language model answers, and arrive already prepared.
How soon will we see results?
SEO is a slower channel. In our plans the first enquiries come in months six to eight, provided fixes are implemented on time. In the medium term, though, it costs less and scales better. If you need enquiries next week, you need ads, and we will tell you so.
Enquiries have dropped. Is SEO to blame?
Not necessarily. Sometimes buyers simply change how they get in touch: fewer write via “contact us”, but just as many use a calculator or download a template. Then we build the path to a demo through those tools. We start by looking at which form people stopped filling in.
We sell a complex technical product. Will you get it?
Yes, that is our usual situation. Modernising metallurgical plants (M HEAVY TECHNOLOGY), an enterprise Java stack (Aimprosoft), a B2B eCommerce platform (OroCommerce). Where the tools see no demand, it can be hidden by low search volumes.
Should we give you access to our CRM?
It isn’t necessary. A summary on your side is enough, showing which pages appear in the enquiries that reached a deal. We work with trends and shares, and we don’t need your absolute sales figures.
Let’s see what your funnel is missing
Let’s start with a review of which decision stages your content already covers and where the gap is that has reps explaining the same thing every day.